Press Release Contents

 

2011	Press Release ASiQ releases Apple Bluetooth Apps for iPhone and iPad for in-Flight Connectivity. Melbourne Australia 14th November. 2011 - ASiQ Limited is pleased to announce that their in-flight connectivity Apps, “BizjetMobile” and “iJetCell” are now available from the Apple iTunes App. store. Ron Chapman, ASiQ’s CEO stated, “The Company is very excited about the Apple release as we believe it is truly unique. What our Apple Bluetooth system does is upgrade an existing aircraft satellite link into a Smartphone/Tablet network and allows passengers and crew to connect outside the cellular roaming network, thereby eliminating roaming charges. You can also remove the existing aircraft PABX and hardwired telephones as they are longer needed.  The ASiQ solution eliminates 90% of the system and equipment cost associated with conventional aircraft cell phone technology and considering that over 36,000 aircraft operators have already spent $150 - $650K installing a satellite link, then $15K for a system upgrade is minimal. Once an aircraft is upgraded with ASiQ’s mini satellite router, corporate jet passengers can download the BizjetMobile Voice and Data App via iTunes for US$999 and their pilots can purchase the iJetCell cockpit data App, for US$499. Our research shows that people in aircraft want to keep in touch just as they do on the ground. Their primary method of keeping in touch when they are on the move is messaging, and on Bizjets, executives want the ability to access their contact lists and initiate calls via their own phone. This is what we deliver, and without the certification issues, high equipment cost and high usage charges associated with Wi-Fi. While Wi-Fi has its place, it’s really only useful if you have broadband and when you consider the very high costs of a broadband system in an aircraft, it’s probably the reason over 90% of business jets and airliners only have narrow band and that is where our Bluetooth Apps can make a real difference.  Bluetooth’s main attribute is its robust protocol and unique ability to establish a Personal Area Network (PAN) and you cannot get any more personal than in an aircraft. ASiQ has 2 corporate jets being upgraded with the complete system in Australia and will commence its first US aircraft installation next month. ASiQ has a Bluetooth solution for all cell phones and tablets. For more detail go to www.asiq.com/bizjetmobile
	Press Release ASiQ releases iPad Bluetooth App to repalce Wi-Fi in the Cockpit. Melbourne Australia June 17th. 2011 - ASiQ Limited, the developers of the patented SafeCell mobile phone system, announced today that they have developed an iPad Bluetooth App that can overcome the problems associated with the use of Wi-Fi in aircraft cockpits. Recently, Wi-fi hit the headlines regarding interference with cockpit displays. It was reported that under testing, Wi-fi managed to blank out the cockpit displays on a B737NG, which resulted in Boeing suspending Wi-fi installations.  http://www.flightglobal.com/articles/2011/03/10/354179/wi-fi-interference-with-honeywell-avionics-prompts-boeing.html  This has become an issue for airlines wanting to use iPad’s in the cockpit for crew communications, as part of their Electronic Flight Bags programs “EFB”. Ron Chapman, ASiQ’s CEO, said “the issue for Wi-Fi is that under certification testing, in order to provide an acceptable safety margin, wireless transmitters are powered up to 5 times their maximum power. In the case of Wi-Fi, this turns a 1000 milliwatt transmitter into a 5000 milliwatt transmitter.  Now compare this to the Intel Aircraft safety Report on Bluetooth. http://www.scribd.com/doc/7156308/Aircraft-Safety-Report-for-Bluetooth During aircraft testing, Bluetooth was powered up to 500 times its normal power and at a distance of only 10 cm, was still below the aircraft standards. So it is fairly safe to assume that Bluetooth at 5 times its normal power should not be an issue at all.” Ron also said “it was during the development of our new iPhone App for corporate jets, that we realised we could deliver a similar data service on the iPad.  What makes it really exciting is that our iPhone Bluetooth proprietary software currently allows up to 3 Apple devices to communicate simultaneously, which means that both pilots and the head of the cabin crew could all have access. Combine this with our satellite/radio controller and message distribution software and you now have a very low cost mobile solution that airlines can implement for crew data communications” About Bluetooth Class 2 Bluetooth is standard in the majority of portable devices and as its maximum output is only 2.5 milliwatts, or 500 times less than Wi-Fi, makes it ideal for the aircraft environment. The combination of Bluetooth’s low power and the way it operates is the reason it is documented as safe for use in aircraft. Bluetooth can accommodate up to 3Mbps, which is more than enough bandwidth for the cockpit.
	Press Release ASiQ releases the Android version of the Worlds Most expensive App  Melbourne Australia Tuesday, March 15, 2011- ASiQ Limited Australia announced today the release of the Android version of SafeCell, the world's most affordable in-flight mobile phone solution for corporate jets. Ron Chapman ASiQ's CEO stated that "the development of the Android App follows on from our initial Blackberry and Symbian versions. I am very excited about this version and congratulate our developers on how quickly they were able to develop this platform. We now see why Android has gained such a high consumer acceptance. The App is very fast, which means that making a call at 30,000 feet or sending a message is just as simple as if you were using your mobile on the ground. No matter which satellite system you have onboard, Iridium, Inmarsat or Thuraya, SafeCell connects you and no more roaming charges. From as little as $12,500 for a single channel licence, up to $17,500 for a multi channel licence, its cheap compared to $350 - $500K for  conventional mobile phone technology. Plus you can use SafeCell in the USA and several other countries where conventional mobile phone systems are banned. The App can be installed on unlimited mobiles at no extra charge however, with a single channel licence only one mobile can log on at a time, whereas with a multi channel licence, up to six mobiles can operate simultaneously. We developed the App this way as the majority of smaller jets only have one channel, whereas the bigger jets have broadband and up to six channels." Ron also said, "Our developers are now focusing their attention on the iphone. While it has its own unique set of challenges; it's more an integration issue rather than reinventing the wheel. This is because the proprietary ASiQ Bluetooth protocol is absolutely unique and has been designed to work with multiple platforms.  With the iphone complete we will have every major platform covered, that you could expect on an airline system." ASiQ's new airline system will be licenced by aircraft fleet and the App will be available to passengers for free. The airline App will be restricted to a data service only.  Research shows that this is the feature both passengers and airlines really want. The major benefit of this approach is that SafeCell's airline platform will accommodate unlimited mobiles, with unlimited texting, via a single channel low cost satellite network and will only require around five SMS per flight to recoup the hardware costs.  By using Bluetooth to connect directly into the existing satellites ground stations, you operate outside of the global mobile roaming network, thereby eliminating roaming charges and the requirement for Telco approval. Conventional aircraft mobile phone technology is locked to the global mobile roaming network and when connected via satellite creates one of the most expensive mobile phone services in the world. Even worse, in the USA, where 90% of corporate jets operate, you cannot even install them. This is why SafeCell is unique. Bluetooth is documented as safe for use in aircraft and does not have these restrictions.  SafeCell Bizjets initial target market is around 16,000 corporate aircraft equipped with a satellite link.  SafeCell Bizjet is the fore runner of the SafeCell airline platform, which is due for release in 2011.  About SafeCell SafeCell is patented in-flight mobile phone solution. The SafeCell IP, patent and global patent applications are owned by ASI Entertainment Inc an OTCBQ listed company ticker code "ASiQ".  Under licence, ASiQ Limited Australia has the exclusive rights to commercialise and develop the SafeCell IP globally.
2010
December 16th, 2010	Press Release Worlds Most Expensive Mobile Phone App Melbourne Australia Wed 16th Dec 2010 ASiQ Limited Australia announced today the world’s most expensive mobile phone App If you think $12,500 for a mobile phone App is expensive, then think again. If you own a private jet and it lets you use your mobile phone in-flight to make a phone call, it’s cheap. Particularly when you consider that conventional aircraft mobile phone systems can cost up to five hundred thousand dollars. Ron Chapman ASiQ’s CEO stated that “after we flight tested the original SafeCell data App and announced the world’s first Bluetooth Access Point, we were inundated with requests from corporate jet operators for a voice and data solution. What we realised was,  the majority of corporate jets already had an inexpensive satellite link onboard and once we connected the mobile phone to the satellite link using Bluetooth, we ended up with a very inexpensive mobile phone voice and data solution. This a major break through and the reason it’s all possible is we connect via Bluetooth, instead of the mobiles phone primary transmitter.  In effect SafeCell delivers virtually the same features you receive from a conventional aircraft mobile phone system, but without the $500K price tag, roaming charges or additional 85Kg of weight. Now $12,500 for the App may seem expensive, but it does come with another very special bit. A unique piece of software, which controls the satellite link and converts any existing aircraft server, cockpit tablet, Laptop, Netbook or Tabletpc into a mobile phone access point. The fact is most corporate aircraft have some form of computer onboard, even if it’s just a laptop. We can utilise the existing systems to connect them straight away, which is a further cost savings.  For those who want a more permanent solution, for an additional $10,000 they can install the SafeCell SC-AP. A combined aircraft server and Bluetooth access point.” The initial App release is for Blackberry, Nokia and all Symbian based mobile phones and PDA’s. Android will follow shortly after. For the Iphone, as it has a very restricted Bluetooth capability we will have to charge an additional configuration fee. Hopefully one day Apple will see the light and provide full open access to Bluetooth. As part of the launch program on orders placed before the 30th January 2011 we will include a brand new mobile phone of choice, a top of the line noise cancelling headset and hands free kit” Ron Said By using Bluetooth to connect directly into the existing satellites ground stations, you operate outside of the global mobile roaming network, thereby eliminating roaming charges and the requirement for Telco approval. Conventional aircraft mobile phone technology is locked to the global mobile roaming network and when connected via satellite creates one of the most expensive mobile phone services in the world. Even worse, in the USA, where 90% of corporate jets operate, you cannot even install them. This is why SafeCell is unique. Bluetooth is documented as safe for use in aircraft and does not have these restrictions. SafeCell Bizjets initial target market is around 16,000 corporate aircraft equipped with a satellite link.  SafeCell Bizjet is the fore runner of the SafeCell airline platform, which is now due for release in 2011. About SafeCell SafeCell is patented in-flight mobile phone solution. The SafeCell IP, patent and global patent applications is owned by ASI Entertainment Inc an OTCBQ listed company ticker code “ASiQ” Under licence, ASiQ Limited Australia has the exclusive rights to commercialise and develop the SafeCell IP globally. For full detailed information go to www.asiq.com.
March 5,2010	Press Release World's First Bluetooth Access Point for Aircraft, Delivers In-flight Mobile Phone Services Melbourne Australia, March 5, 2010: ASiQ limited announced today the release of the world’s first aircraft Bluetooth Access Point. Ron Chapman ASiQ’s CEO stated “up until now passengers have only had very expensive options for in flight mobile phone communications however, with the evolution of our SafeCell App, combined with our new Bluetooth Access Point, airlines will now be able to offer their passengers affordable SMS, MMS, voice messaging and text email on the popular device of choice, the mobile phone. Better still SafeCell eliminates GSM roaming charges, as it does not require a GSM Picocell connection to deliver its services.” Bluetooth access points are more efficient, as they operate as a Personal Area Network (PAN) and unlike Wi-Fi do not have the expensive and cumbersome process of connecting to the internet, in order to establish a link. The SafeCell App is unique in that file sizes are so small, even a narrow band satellite link can accommodate the basic texting needs of every passenger. Plus, Bluetooth can transmit at up to 3 megabits per second, which means it can accommodate any data or media requirement. With ASiQ’s proprietary PAN design, two access points can cover a narrow body aircraft such as a Boeing 737 or Airbus 320. Up to 192 mobiles can be logged on to an Access Point, which more than covers every passenger onboard the aircraft. Ron believes Bluetooth has an enormous future, which is justified by the latest ABI research. First News Briefs for December 8, 2009 extract states “ABI Research reports that nearly 2 billion Bluetooth chipsets are forecast to ship in 2014 alone. More than half will be found in wireless handsets. In 2014, Bluetooth will be found in 70 percent of all handsets and 83 percent of all netbooks.” Compare this to the fact that less than 10% of mobiles have Wi-Fi and it’s clear to see why Bluetooth is the best solution. When you consider that SafeCell systems will costs as little as $10k per aircraft, compared to GSM based systems costing around $500k per aircraft and a Wi-Fi system costing around $100K per aircraft for a US domestic airline and up to $350k for an intentional airline, there is no comparison. Several airlines have been following the progress of SafeCell which was patented in January this year and Ron expects to announce the first installation of the new access point in the second quarter of 2010.  For further info Contact Ron.Chapman@asiq.com  www.asiq.com
2009
April 8,2009	Press Release SafeCell solves the problem of in-flight Cell Phone use in the USA Melbourne Australia, April 8, 2009: SafeCell (Patent Pending) provides an alternative approach for corporate jet passengers to use their cell phones onboard aircraft without the requirement for installing complex and expensive GSM Picocell network infrastructure and jamming systems. Ron Chapman the inventor of SafeCell and CEO stated that “What we have successfully achieved is an in-flight cell phone solution that is, 95% cheaper, 90% lighter and less than half communication cost of the existing systems and unlike its competitors, does not require Telco approval.” SafeCell is a software application installed on a cell phone, which operates in flight or offline mode and takes control of the cell phone to communicate via Bluetooth, instead of GSM. SafeCell connects the cell phone to the Iridium satellite network, which is outside the global cellular roaming network. The benefit of this approach is obvious; SafeCell does not incur global roaming charges just because it is in the air. As for value, a voice call via SafeCell costs $1.00 per minute, compared to other-system calls (They can cost up to $5.00 per minute). SMS starts at 25 cents. The system also accommodates news updates and text email. One of the major issues in developing any aircraft system, is how do you test the system without modifying the aircraft and this is where SafeCell is really unique. If you already have an Iridium system (currently 18,000 aircraft do) ASiQ has developed a simple solution using a laptop or UMPC with Bluetooth dongle. The system works just the same as a permanent installation and has been in operation now for three months on a Falcon2000ex. SafeCell comes in two modules Data and Voice. Laptop/UMPC systems providing the full messaging capability will be available in April. Also any existing certified PC can host SafeCell, as long as it has either an Ethernet or USB connection for a Bluetooth dongle. ASiQ is developing a new low cost access point with voice capability that should be available in the next quarter and will be certified and manufactured in the USA. The basic SafeCell messaging solution provides SMS/MMS and Text email (which can also accommodate in-flight news updates) and starts at US $10K for the aircraft equipment. For $20K SafeCell will include our new voice capability. New cell phones are provided as part of each system installation and high quality noise canceling wireless headsets are included with the voice option. “If you think the Bizjet system is unique, wait until we release the airline system! For those airlines who cannot afford an entertainment system and do not want to pay up to $500K for an existing mobile phone solution, SafeCell will be the answer" For further info Contact Ron.Chapman@asiq.com  www.asiq.com
April 2,2009	Press Release SafeCell In-flight Mobile Phone Solution Launched for BizJet ASI Entertainment, Inc. (OTCBB:ASIQ) has been advised that ASIQ Ltd, the licensee for the aviation SafeCell system (patent pending) has announced the global launch of SafeCell for the bizjet market. Further details of the launch are available at: http://www.airfax.com/ifexpress/special_edition.htm About SafeCell The SafeCell intellectual property is a patent application and proof of concept to allow a mobile phone to be operated safely in-flight, by disabling a mobile phones primary transmitter and communicating via the mobile phones auxiliary communications port i.e. Bluetooth or USB SafeCell communicates with the ground via existing low cost satellite networks providing an inexpensive in-flight mobile phone messaging solution. For further information, contact ASI Entertainment, Inc. Phil Shiels, +1 210 7752468 philshiels@nextwaveinvestments.com.
2008
September 29,2008   Top of Page	Press Release ASI Entertainment Announces Patentability of SafeCell Established ASI Entertainment, Inc. (OTCBB:ASIQ) announced today that it has received advice from its patent attorneys, Watermark, that an International Preliminary Report on Patentability (“IPRP”) has been established for the Company’s SafeCell patent application. This is the culmination of a 16 month process following 2 independent examinations and international searches. Under the report, all 13 claims of the final submission have been accepted. The next phase in the establishment of patent rights is the filing of national phase patent applications in individual countries of interests. The company has until 27th January 2009 to complete this phase. About ASI and SafeCell ASI owns the intellectual property of SafeCell. SafeCell is a new generation patent-pending software application that converts a normal cell phone into a wireless communicator. SafeCell was developed to substantially reduce the cost of SMS, MMS, Chat, and Email for the regional and international airline traveler. SafeCell connects via Bluetooth, so it operates with any modern cell phone, including the new generation cell phones that already have wireless interface. SafeCell delivers its services via the internet and is designed for operation in-flight and on the ground. SafeCell is uniquely positioned competitively and is currently being marketed to the airline industry via licensing and agency agreements. ASI’s business model is based on receiving license fees and royalty payments fees from the SafeCell technology

Archived Press Releases

2007
September 14 2007   Top of Page	Press Release SafeCell In-Flight Cell Phone System Flight Tested --(MARKETWIRE)--ASI Entertainment, Inc. (OTCBB:ASIQ) announced today that it has flight tested SafeCell, the company's patent-pending in-flight cell phone system. Ron Chapman, ASI's CEO, stated, "The SafeCell flight test was a world first using a completely portable test kit that required no approval or hardware interfaced to the aircraft systems. The test was conducted on a corporate aircraft over two, one-hour flights. Cell phones were housed in the SafeCell-shielded leather pouches to prevent them from interfering with the aircraft or ground networks. We used suction caps to attach an aviation-certified 3-inch antenna to the aircraft window and connected it via the Iridium global satellite constellation. The SafeCell software connects the cell phone via Bluetooth and WiFi as they are documented or certified as safe for use in aircraft. All SMSs transmitted were delivered. "From the flight test we recognised that SafeCell's SMS service is not only an ideal low-cost solution for airlines, but also for corporate jet passengers and pilots. "The portable demonstrator is the size of a small briefcase and was created as an easy way for an airlines and now corporate jets, to flight test the system." A SafeCell system will start from $10K and each SMS will cost as little as 25 cents. The new flight demonstrator will be on display at the World Airlines Entertainment Association "WAEA" Exhibition and Conference held in Toronto 17th - 20th September. Safe Harbor Disclosure: This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes," "looking ahead," "anticipates," "estimates," "may," "will," "should," "could," "expect," "intend," "project," and other terms with similar meaning. Although the company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the company's projections and expectations are disclosed in the company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. For further information, contact ASI Entertainment, Inc. Phil Shiels, +1 210 7752468 phil.shiels@asiq.com. Or Ron Chapman, +61 3 9437 1233 ron.chapman@asiq.com.
January 2 2007   Top of Page	Press Release ASI Entertainment Inc. Announces Restructure SEATTLE--(BUSINESS WIRE)--ASI Entertainment, Inc. (OTCBB:ASIQ) announced today that the Company’s Board has received and ratified a restructuring proposal received from the majority stockholders of the company. The restructuring will become effective December 31, 2006. Under the restructure: ASI Entertainment, Inc. ("ASI”) will distribute all of the ordinary shares of its subsidiary, ASIQ Pty. Ltd. (“ASIQ”) to the stockholders of ASI in the same proportion as their stockholding in ASI. Subsequent to the distribution of ASiQ shares, ASI will issue 32,216,664 shares of its common stock for $500,000. ASI will acquire ASIQ’s SafeCell Intellectual Property for $250,000 under payment terms to be agreed, and will agree to write off $1,800,000 debt owed to ASI by ASIQ. On completion of the restructuring, ASI’s subsidiary ASIQ will be privatised. ASIQ provides in-flight connectivity solutions for airline passengers and crew. ASiQ has contracts with Saudi Arabian Airlines and Air One for its internet based systems. ASI’s business will then comprise the ownership of the SafeCell Intellectual Property and will look to other synergistic investments. SafeCell is an application for a patent of a new concept that allows cell phones to be operated in-flight, without interfering with the aircraft avionics and cellular ground networks. ASI CEO, Mr Ron Chapman stated, “the restructuring is appropriate under current market conditions as it will generate working capital for both companies to further develop the products and programs, and will result in the current ASI shareholders retaining their investment in the airline communication business through ASIQ, as well as an investment in the SafeCell Intellectual Property in ASI.” Safe Harbor Disclosure: Certain statements contained in this press release and periodic reports issued by ASI Entertainment, Inc., (ASIQ) (the "company"), that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements are statements regarding the intent, belief, or current expectations, estimates, or projections of the company, its directors, or its officers about the company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the company's strategies regarding growth and business expansion, including future acquisitions; (b) the company's financing plans; (c) trends affecting the company's financial condition or results of operations; (d) the company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the company's ability to respond to changes in customer demand and regulations. Although the company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates", and similar expressions are generally intended to identify forward-looking statements. Important factors that could cause the actual results to differ materially from those in the forward-looking statements include, among other items, (i) changes in the regulatory and general economic environment; (ii) conditions in the capital markets, including the interest rate environment and the availability of capital; (iii) changes in the competitive marketplace that could affect the company's revenue and/or cost and expenses, such as increased competition, lack of qualified marketing, management or other personnel, and increased labor and inventory costs; (iv) changes in technology or customer requirements, which could render the company's technologies noncompetitive or obsolete; (v) new product introductions, product sales mix, and the geographic mix of sales. The company disclaims any intention or obligation to update or revise forward-looking statements, whether as a result of new information, future events, or otherwise. For further information, contact ASI Entertainment, Inc. Phil Shiels, +61 3 9016 3021 phil.shiels@asiq.com. ASI's websites: www.g3cars.com. and www.asiq.com.